Know where the opportunity lies: brand, category, competition, pricing and market context.
02
Positionning
Find the strongest way into the market : identify differentiation, potential entry points and the most relevant commercial angle.
03
Trade mapping
Know who matters: indentify architects, designers, retailers, hospitality players and commercial partners relevant to the brand.
04
Trade development
Put the brand in front of the right people: targeted outreach, introductions, meetings and specification opportunities.
05
Activation & Event
Turn strategy into studio presentations, collection launch, partnerships, events, multibrand formats and selected local initiatives.
06
Communication & PR
Extend the brand story beyond trade through content, PR, founder positioning and selected communication channels.
Why bomani?
“A design brand does not enter a market by simply becoming visible. It needs to become relevant to the people who specify and buy it.”
Let’s talk about your brand.
Whether you’re exploring a new market, preparing a launch or looking to strengthen your presence, tell us a little about your brand and what you want to achieve.
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One house. Two sides of the design market.
FOR BRANDS We develop design brands and collection launches in new markets through strategy, trade relationships, communication and local activation.
BOMANI’s role can range from market development and trade introductions to longer-term representation for selected brands and territories. The right structure depends on the brand, the market and its existing commercial network.
Can you help a brand enter France or Spain?
Yes. We assess the market, positioning and competitive landscape, identify relevant trade actors and develop the mix of relationships, activation and communication needed to build local traction.
Can BOMANI support a collection or product launch?
Yes. Our work can include positioning, targeted trade introductions, studio presentations, events, partnerships, PR and communication around new collections and launches.
Do you replace our PR agency or sales team?
Not necessarily. BOMANI can work alongside existing commercial and communications partners, focusing on the market relationships and opportunities most relevant to the territory.
What type of brands do you work with?
Furniture, textiles, lighting, wallcoverings, materials, objects and other brands operating within the architecture and interior design market.
Which markets do you cover?
France and Spain are our core markets, with Mallorca as our base and selected European projects considered where relevant.
